I received this email from David Flores about his art and his experiences with racism and censorship in Holyoke.
(David Flores at work on the piece in question)
Printed in it’s entirety:
On Saturday, September 19, 2014, my mural celebrating the Puerto Rican diaspora in Holyoke, MA was scheduled for installation as part of a set of pieces created in conjunction with the Holyoke Alleyway Revitalization Project. Before the piece could go up, the owner of the building on which it was to be installed decided that it could not be displayed on her property. She said that my piece would do more harm than good to Holyoke’s Hispanic community, and that in order to display it I would have to change it to make it “more diverse.” The mural consists of an 8’ x 16’ Puerto Rican license plate with HOLYOKE written across the center. Whereas many Boricuas throughout Holyoke proudly display similar license plates that point to their hometowns on the island, my project intended to claim that Holyoke is part of Puerto Rico. Holyoke is the community with the highest percentage of Puerto Ricans in the U.S. (44.70%), yet Puerto Ricans are deeply marginalized in almost every aspect of the city. Although the building owner had approved of my design and seen the finished project well in advance of the scheduled installation, she caved to pressure from nearby business owners and others who seek to prohibit public displays of Puerto Ricanness in Holyoke. Thus, the decision to exclude my mural from this public art exhibit is emblematic of the wider suppression of Puerto Ricans and Puerto Ricanness throughout Holyoke. With my mural, I hoped to contribute to efforts toward claiming public space in solidarity with Holyoke’s Puerto Rican community. However, this building owner’s decision and logic amount to the race-based exclusion of Puerto Ricanness in Holyoke at best and the censorship of Puerto Ricanness in Holyoke at worst. While the Holyoke Alleyway Revitalization Project has supported my mural, the decision to collaborate with a bigoted building owner on this project reflects the fundamental problems with this “revitalization” initiative. In fact, like other “revitalization” efforts in Puerto Rican neighborhoods and communities of color throughout the U.S., such projects end up participating in processes of gentrification despite their organizers’ best intentions.
As a Mexican artist born and raised in Chicago, I have been deeply inspired by Chicago’s Puerto Rican movement, particularly the strong Puerto Rican leadership in schools, community organizations, elected positions, and artistic initiatives. This community also taught me the value of Mexican-Puerto Rican solidarity, as expressed through joint efforts to combat educational inequality, gentrification, and (im)migrant stigmatization. This solidarity is most clearly represented in a chant that is often used in Latin@ political demonstrations in Chicago: “!Boricua y Méxicano, Luchando Mano a Mano!” This solidarity represents a form of diversity that exceeds the imagination of the building owner who prohibited my mural. I hope that this piece finds a prominent home and that it helps to celebrate Puerto Ricanness in Holyoke. I am also working with community members to combat the suppression of Puerto Ricans and make sure that this does not happen again. In addition to these efforts, I am seeking to collaborate with longstanding community residents to create site-specific public art in Holyoke through a fundraising effort I have named “!Más Color, Más Poder!” I also plan to adapt my Puerto Rican license plate project in other U.S. cities with large Puerto Rican populations. By affirming Puerto Ricanness in Holyoke, I hope to contribute toward the creation of communities that embrace and uplift marginalized populations throughout the U.S.
David Flores is an Artist, Designer, and Community Activist who focuses on Latin@ placemaking through art and design. He has worked creatively with non-profits and community based initiatives in Chicago, IL and Holyoke, MA for over a decade. A native of the south side of Chicago, his work challenges the fears and anxieties that are associated with low-income communities of color by emphasizing their value, beauty, knowledge, and resilience.